Guides
Technique write-ups from live SEO and AI-visibility work — the workflows, the filters, and the order I run them in.
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Guide · Local SEO
What Is Local SEO? A Plain-English Guide for Business Owners
What local SEO is, how Google picks local results, why it matters for small businesses, and what to expect when it's done properly.
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Guide · Technical SEO
Screaming Frog Custom Search: Using Multiple Filters to Find Stale Content
Use Screaming Frog's Custom Search with multiple filters in one crawl to find wrong-region currency, old NAP and discontinued product names.
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Guide · SEO Strategy · Original Research
Why SMEs Don't Adopt SEO: Original Research from Sri Lanka
Primary research on 54 SMEs in Kadawatha, Sri Lanka finds budget constraints — not awareness or skills — are the real barrier to SEO adoption.