SEO · AI search visibility (GEO/AEO) · Automation
Search work that survives the move to answer engines.
I'm Nishaka Avindya, an SEO Specialist based in Sri Lanka. I work across technical SEO, on-page optimization, off-page link acquisition, local SEO, and search visibility in AI answer engines — and I build SEO automation tools in Google Apps Script.
I've worked in search since 2024, and I'm currently Search Engine Optimization Specialist at Trident Media Works.
What I work on
Technical SEO
Finding and fixing the crawl, indexing, and rendering issues that stop pages from being discovered or served. Site architecture, Core Web Vitals, and page speed, coordinated with dev teams.
On-page SEO
Meta titles and descriptions, heading structure, URL design, internal linking, and structured data — optimized for traditional search engines, AI-powered search surfaces, and human readers at the same time.
Off-page SEO and link acquisition
Backlink profile analysis, disavowing harmful links, prospecting, and outreach, planned from the past months' performance and the brand's promotion plans.
Keyword research and content SEO
Keyword research, SERP analysis, competitor research, content audits, and search intent mapping.
Entity and AI search visibility
Auditing how brands are described and cited across Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Perplexity, Grok, and Claude — then closing the gap against competitors.
SEO automation
Google Apps Script tooling that turns repetitive audits and reporting into scheduled jobs — crawl data, entity monitoring, and keyword intent mapping, scripted end to end in Google Sheets.
Services
SEO
Technical, on-page and off-page SEO for sites that need to rank: crawl and indexing fixes, intent-matched pages and a healthy backlink profile.
GEO / AEO
Generative Engine Optimization and Answer Engine Optimization: getting a brand described accurately and cited in Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.
Local SEO
Google Business Profile, consistent business details and location pages, so a business shows up when people nearby search for what it offers.
From the Lab
Latest case study
Building my own person entity for Google and AI search
How I'm building my own name into a clear person entity in Google and AI engines, and what the engines returned at the first measurement.
Latest guide
What Is Local SEO? A Plain-English Guide for Business Owners
What local SEO is, how Google picks local results, why it matters for small businesses, and what to expect when it's done properly.
Tools
All toolsApps Script tooling and small browser utilities built from my own audit work. Nothing uploads — everything runs on your machine.